Lamborghini has flourished under Volkswagen Group’s ownership, which took over the brand in 1998. After selling more than 10,000 cars annually for the first time in 2023, the last 12 months were even stronger for the Raging Bull. Demand surged by 6 percent to 10,687 vehicles. The brand doesn’t break down sales results, but it’s safe to say the Urus did the heavy lifting.
In Europe, the Middle East, and Africa, shipments increased by 6 percent to 4,227 cars. In the Americas, Lamborghini shipments were up 7 percent to 3,712 vehicles. In the Asia-Pacific region, shipments were up 3 percent to 2,748 units. The future looks bright, considering the Urus is sold out until 2026, while newly placed orders for the Revuelto won’t be fulfilled until 2027.