It’s time to pay attention to Thailand’s western coast

All eyes on the Andaman as the nation’s second-highest office issues directive on the ‘Riviera’

The coast of mainland Thailand facing the Andaman Sea has got the shorter end of the tourism stick, compared with its eastern counterpart.

Addressing this imbalance, the Tourism and Sports Ministry will be proposing the Riviera Thailand project during a Cabinet retreat in Phetchaburi on Tuesday. The announcement was made at the request of Deputy Prime Minister Somkid Jatusripitak, revealed Tourism and Sports Minister Weerasak Kowsurat on Sunday.

The Riviera, a coastal stretch that includes such towns as Phetchaburi, Prachuap Khiri Khan, Chumphon and Ranong, has long been overlooked for tourist spots along the Gulf of Thailand, the deputy prime minister reasoned.

“The Andaman has been ignored by Thais because it doesn’t have the legacy of Hua Hin nor road access, and the hotels are about beaches, while most Thais prefer more urban-type destinations,” said Bill Barnett, managing director of hospitality consultancy C9 Hotelworks.

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